Phil Spencer out at Microsoft Gaming; A.I. Executive in - What it Means for Xbox's Future

Microsoft Gaming has a new chief executive.

Phil Spencer, long associated with the Xbox brand’s public face, is out. In his place steps Asha Sharma, a leader whose résumé centers on artificial intelligence, data platforms, and product scaling.

On paper, the move looks forward-thinking to tech bros. Among gamers, it has landed with a thud.

Recent coverage highlights Sharma’s emphasis on embracing A.I. tools while avoiding “soulless A.I. slop.” A viral clip circulating on X shows her repeating familiar corporate phrasing about empowerment, innovation, and unlocking creativity at scale.

Gamers have heard this sort of bloodless jargon before.

And they know it seldom bodes well.

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