The Two Publishing Rules That Don't Change When Everything Else Does
Every few years, authors are told the terrain has slipped out from under their feet.
Print is dead. No, eBooks are dead. Audio books are taking over. All the money is in subscription services. Until it’s in serializing free first and charging later. Now that A.I. has entered the arena, the forecasts of doom have come rolling in.
And panic follows in their wake.
Those with a sense of history know there’s nothing new under the sun. Entrepreneurs in every industry will tell you that formats, sales channels, and marketing platforms are in constant flux.
Yet in an ever-changing market, two principles remain constant. They governed publishing a century ago when oldpub seized their paper monopoly. They ruled it a decade ago when Amazon achieved dominance. And they will continue to guide it long after the current A.I. disruption has run its course.
Those rules are:
Find your customers
get the stories they want into their hands.
Everything else is quibbling over details.
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