Streaming Consolidation Is Accelerating, And Creators Should Take Notice

Cord Cutters News recently reported another streaming service quietly folding into a larger hub. Subscribers will receive boilerplate Corporate-Passive emails announcing “enhanced value.” Meanwhile, a once-standalone platform will be absorbed into a bundled interface controlled by someone else.

Those consumers will scroll past the update and move on.

But creators should take notice.

For a decade, streaming has promised liberation from cable bundles and rent-seeking networks. Viewers could subscribe directly to niche services that struck their fancy. Filmmakers could pitch to smaller outlets hungry for differentiation.

The result? Investors funded a gold rush of new services, each one promising original programming and exclusive hits.

Now the check has arrived. And as always, the consumer is expected to foot the bill.

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