The Audience Is Not Your Enemy

Every struggling creator who asks social media why he’s not rolling in money and accolades gets the same litany of answers:

Readers don’t buy books anymore. Audiences have no attention spans. The algos bury anything remotely original.

The consensus is that most people would rather scroll through thirty-second videos than spend money on worthwhile entertainment.

That’s an attractive theory. Because it explains disappointing results while laying responsibility elsewhere.

It’s also contradicted every hour of every day.

Read the full post on Substack.